#FRAGMENT DESIGNER SERIES#

This is what defines the collection’s mood, which is all about honoring potent memories.īuy authentic Jordan apparel here. Some of the sweatshirts feature the very well known photos of MJ on the court, while the others have a distinct typography, inspired by the ’80s standard-issue sportswear. I wanted to feel what the clothes looked like - the atmosphere and what it felt like to wear them then, including nylon tracksuits,” he says. Shop Air Jordan x Fragment collection at GOAT.įujiwara said he was looking at the vintage Jordan collections when started working on the capsule. He even simulated the home and away gear, as all the apparel pieces come in gray and blue colorway. The Japanese designer looked to the classic American gymwear such as raglan fleece, T-shirts and nylon pants for the inspiration for the highly coveted collaborative collection. © NIKE Air Jordan x Fragment Design Apparelĭebuted in 2020, the Air Jordan x Fragment Design collection is a tasteful mix of Jumpman’s decades of footwear innovation and Fujiwara’s signature streetwear style. The design cues are taken from one of the two original AJ1 samples from 1984, made in a royal blue colorway, featuring a premium upper of blue, black, and white leather with the fragment design‘s logo, subtly incorporated. In 2014, Hiroshi Fujiwara collaborated with Jordan Brand for the first time, introducing the Fragment’s take on the iconic Air Jordan 1 silhouette.

So at the beginning, HTM became an opportunity to add a sense of luxury to sneakers. This was a time when luxury sneakers were not so common. The collaboration debuted in 2002 has delivered a large number of releases, including the aesthetic updates of existing classics, as well as the new performance technologies, like Nike Flyknit. An acronym HTM, stands for the first initials of its three contributors.

#FRAGMENT DESIGNER SERIES#

Hiroshi Fujiwara is a part of Nike HTM, the brand’s most elusive collaborative series between trio Tinker Hatfield (Nike Vice President of Creative Concepts), Mark Parker ( NIKE, Inc. He has collaborated with number of streetwear and luxury brands, including the Louis Vuitton, Nike, Burton, Moncler, Levi’s, Stussy, BVLGARI, Supreme, Converse, Apple, and many more. Known as the “Godfather of Harajuku”, Japanese streetwear designer, musician and prominent streetwear influencer, launched his first brand, Good Enough, in the late 1980s, which eventually gave way to a new project: Fragment Design.

Debuted in July 2020, the collection mixes Fujiwara’s signature streetwear style and decades of footwear innovation of Jordan Brand. Creating a future nostalgia. One of the most sought after Air Jordan collaborations is definitely the one with Hiroshi Fujiwara’s Fragment design.

Fragment designer